Business Network International

The Problem

The Legacy Chapter of BNI had an unusually strong roster of chapter members and needed marketing and promotional materials to effectively recruit new members and update existing materials that didn’t put the chapter’s best foot forward.

The Solution

Taking a comprehensive approach, I worked to create new marketing assets for distribution in the community at events, in conversations, and in a variety of situations with other business leaders. Incorporating a new brand identity that was in line with the international organization was a part of the deliverables, too, making sure the chapter’s core strengths were highlighted and stood out among area groups. Overall, there were many new print and design pieces created to accomplish the chapter’s multi-year goals.