Having in-depth knowledge of the mission and programs available at the church, I began by establishing a consistent and strong brand identity for the college program (which had its own branding). From there, I began creating new materials for everyday use, such as graphics for social media accounts and weekly programs for services. When more promotion was needed, I produced multi-media marketing campaigns to grow attendance and impressions on campus. And, during our flagship event each spring, I designed a suite of new event branded materials and directed the production of the multi-day event. With an enormous amount of new assets, the church and college program was able to increase its audience, impact, and mission in our area.