Elliott’s Boots

The Problem

Elliott’s Boots reinforces its traditional marketshare of the boots, shoes, and sandals industry in East Tennessee with a consistent presence on interstate billboards in the region. With an eye for growth in new market segments and demographics and a new store location opening, their branding and advertising needs to stay relevant to their existing and new target consumers.

The Solution

The team at TradeMark Advertising constantly looks to keep their image fresh with original photography, new billboard concepts, and an aim to generate immediate impact with quick and routine touch points for drivers. Simple, impactful imagery, colors, and messaging combine for a powerful presentation that makes Elliott’s Boots an ever-present regional leader for billboard advertising and awareness among consumers in the area.