Gaucho Urbano

The Problem

Gaucho Urbano was a new concept in an existing regional franchise of Brazilian Steakhouses. The owners wanted an authentic and original capture of the unique experience of visiting a Brazilian Steakhouse in the Smoky Mountains conveyed in still images for online and print marketing needs.

The Solution

A full set of marketing and advertising images were planned in coordination with the client to be able to capture all the required photographs in a narrow window of time in an effort to keep costs and disruptions to diners at a minimum. My team was able to photograph the entire shot list plus additional captures with exceptional quality and wrap the shoot earlier than expected.

Additional Project Info

Overview of all items produced for Gaucho Urbano:

New marketing photographs of restaurant experience
New marketing photographs of bar experience
New marketing photographs of salad bar experience
New marketing photographs of grilled foods
New marketing photographs of prepared desserts

My Contribution

My roles for this project:

Creative Director
Photographer
Post Production
Project Manager