Modern Design Aquascaping

The Problem

Modern Design Aquascaping had a premium product and service and a target audience that typically has a higher discretionary income, but all existing marketing collateral did not communicate that premium message. In addition, they needed a cornerstone marketing piece that could help tell their story and convert warm introductions into new customers.

The Solution

While we couldn’t rebrand the logo for the company, we were able to create a new Brand Identity, updating the look and feel of the company’s print marketing materials to convey the high-end and modern concepts that matched their audience. The end result was a three-piece set of marketing materials that unified the company’s sales process and appearance while increasing conversions.