Overhead Door Company

The Problem

Exceptional service and market recognition in the East Tennessee market had led the parent company of Overhead Door Company of Knoxville to expand into Chattanooga. With the expansion, a renewed look at their online presence left three franchises looking to freshen their look and their message.

The Solution

In coordination with their senior leadership, the team at TradeMark Advertising crafted modern web designs, intentional marketing messaging, and specific conversion points to bring the local Overhead Door franchise presences to a new generation. Now, with thoughtful design for aesthetics and goals, the company is seeing measurable increases in performance for their online efforts.

Additional Project Info

Overview of all items produced for Overhead Door Company:

  • New Website for Knoxville franchise
  • New Website for Chattanooga franchise
  • New Website for Johnson City franchise
  • New conversion points and lead capture features
  • Improved reporting metrics for lead tracking campaigns
  • New project publishing system

My Contribution

My roles for this project:

  • Strategic Content Director
  • New Concepts & Ideas
  • Project Manager
  • Creative Facilitator