Professional Photographers of East Tennessee

The Problem

PPETN had struggled with identity and transitioning to an online culture for years. With a lacking asset inventory, a logo lovingly created by the organizations original members, and a limited online presence, the organization was missing out on opportunities and wasn’t prepared for serving the future of the industry.

The Solution

Having been a member and served on the board for years, I had an intimate knowledge of the needs and goals for the organization. Working with a creative team, I developed a fresh new logo concept to use as the foundation for a completely rebranded organization.

I redesigned a new website with integrated branding, and fresh look, and objective-focused layouts. With a completely new online presence, marketing banners, and printed materials, the organization is ready to succeed for the future.