Smoky Mountain Gift Show
The Problem
The Smoky Mountain Gift Show had dominated the market as the region’s premier expo for buyers and sellers of gifts and souvenirs, but with new competitors beginning to gain traction, the show leaders wanted to bolster their show promotional efforts with photography and video.
The Solution
We planned a cost-effective image marketing package that included three custom-produced marketing videos and a variety of advertising photography for SMGS to use in communicating to its audience that attended the show and in promoting next year’s event to existing and new attendees.
Additional Project Info
Overview of all items produced for the Smoky Mountain Gift Show:
- A custom-produced event overview marketing video
- A custom-produced audience-focused buyers marketing video
- A custom-produced audience-focused sellers marketing video
- 200+ event marketing and promotional photographs
My Contribution
My roles for this project:
- Creative Director
- Video Producer
- Photographer
- Project Manager
